Effective use of simple contrast: do this, don't do that
Hello again! I have a thing for "classic" TED talks, because they always show us how much can go into constructing a persuasive and engaging presentation: a mixture of strategies and details whose end result, however, looks deceptively simple. And the thing is, maybe it looks so simple because it is simple? Granted, there are many ingredients to a successful mix, but each one of those ingredients is simple enough that it can be grasped and understood by the audience--who wants a complex, muddled idea? We want to be inspired, and inspiration usually comes in a flash. A flash of simplicity. What is not simple, I will admit, is the cooking. It takes a lot of ingredients with a very clear purpose to produce a really good talk. But each one of the ingredients, taken one by one, are usually simple enough that we can replicate them. The ingredient I want to tell you about today is contrast . Maybe the word simple is sometimes not the most accurate one to describe what's